Virtualize
Networks Demographics
Do you have potential
customers on the Internet? Is your
product or service targeting the proper
market? Demographical information is a
key part of any marketing plan. Without
the proper marketing plan, any business
would fail, whether it be on the Internet
or in face-to-face business.
Virtualize Networks uses a
wealth of information found using the
latest in advertising publications and
tools. Since advertising is key to the
success of any business, demographics help
us determine what group would best
benefit from your product or service.
Therefore, we are different than most
Internet consultants as we can provide
information based on known publications
which can help advertise your product or
service.
We use many sources for
demographical information, however, here
are some free resources that you can use
to see if your product or service has a
market on the Internet:
Cyber Atlas
(http://www.clickz.com/stats/stats_toolbox/article.php/157011): A great place to
start looking at demographics. A summary
of all the major studies.
Georgia Institute
of Technology (http://www.gvu.gatech.edu/user_surveys/): A comprehensive
survey of Internet demographics,
including politics.
SRI International
(http://www.sric-bi.com/): Data on gender,
age, education, income, and psychographic
attributes.
New Nielson
(http://www2.acnielsen.com/pubs/2003_q1_ci_media.shtml): The information
here shows a dramatic increase of
shopping online over the past few years,
which means that the Internet is an
excellent place to market a product.
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